For acclaimed chef JP Anglo (Owner of Sarsa and Kafe Batwan restaurants and judge at Master Chef Philippines), conquering his fears to live out his passion is definitely worth it and makes him a step closer to truly living life to the fullest.
“I got into surfing because when I moved to Australia to work, I lived by the beach and I wanted to learn how to surf,” Chef JP shares. “My love for surfing started to deepen when I started surfing more regularly. Nothing beats that stoked feeling when you catch a wave letting go of all the fear; it's a natural high and it's infectious.”
The same can be said about his eternal passion for cooking. “Surfing and cooking are similar in the sense that you need to work really hard and have a lot of patience,” he says. “They both come from a
place of passion, which for me means time stops and you lose yourself in the process. It might be
riding that epic wave or accidentally coming up with a new dish, and that underlines why emotions
and energy play big roles in both areas.”
Acting out on both his passions and taking cues from the rich, dynamic food culture in the Philippines, Chef JP now stars in "Hungry with Chef JP," a groundbreaking television show brought by CNN Philippines and FWD Life Philippines that portrays the exciting interplay of surfing and cooking. The show’s first season airs on CNN Philippines every Sunday at 7:30pm. Exploring some of the hottest surf spots in the country, Chef JP immerses himself in our uniquely fascinating food culture for this island life-inspired program.
Living for the now
The initiative to support the show is in itself a unique mix of two of FWD's passion points: food and sports. With the purpose of encouraging Filipinos to pursue their passions being at the core of FWD's #GetReadyToLive brand attitude, the show aims to inspire passionate Filipinos to live for the now and strip away all hesitations or fears.
“Our food culture has been very much in the spotlight in recent years. We at FWD support this passion point to inspire this flourishing sector, where passionate people like Chef JP Anglo thrive,” says Roche Vandenberghe, FWD Philippines Head of Marketing. “Chef JP perfectly embodies the passionate young Filipinos who inspire others to seize opportunities that are given to them, truly living life to the fullest! This is also one of the reasons why we had Chef JP as the personality representing the food passion point during our brand launch adventure race ‘Ready, Set, Live!’ back in November 2014.”
The initiative to collaborate with Chef JP and his team was born out of FWD’s desire to continue changing the way people feel about insurance. “We’d like Filipinos to view insurance as a lifestyle continuity proposition which enables them to fearlessly pursue their passions in life,” adds Roche. “Like Chef JP, we’d like Filipinos to know that FWD will be there for them so they can live life without hesitation.”
Awakening the passion within every Filipino
Each episode is an invitation by the surfer-chef to follow him around the country’s scenic surf spots as he rides the waves and cook up delectable surprises for every community with fresh and locally sourced ingredients. However, program director Nicky Daez of Seabiscuit Films notes that the show actually dives even deeper than that.
"It's a show about life. It tackles JP's journey as a surfer—he may not the best but he's definitely hungry to get better,” he explains. “He immerses himself and spends time to cook and eat with the locals."
The Hungry director adds that FWD has been the perfect sponsor for the program because of its philosophy to enable Filipinos to live passionate lives. "FWD gave us the artistic freedom to properly execute the show the way we envisioned it,” Daez notes. “They understood what we imagined for Hungry and trusted that we would make it happen. They made this dream project a reality for us all."
FWD Life Insurance Corporation (“FWD Life”) is the first life insurance company licensed by the Insurance Commission of the Philippines under the new Insurance Code. FWD launched its commercial operations in September 2014. After its first full year of operations in 2015, FWD Life now ranks #13 in terms of total premium income according to the Insurance Commission’s end-2015 report.
FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, and Singapore, offering life and medical insurance, employee benefits, and general insurance across a number of its markets. Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.
FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.
For more information please visit WWW.FWD.COM.PH.
Note: This is a Press Release.