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ASUS Philippines introduces the Battery King: ZenFone Max Plus!

ZenFone Max Plus – ASUS’ first 18:9 Full View FHD+ Display Smartphone with a whopping battery life – finally makes its grand entrance into the market

After much teasing and speculation, ASUS Philippines could not have started the new year any better and bigger than with the arrival of the highly-anticipated ASUS ZenFone Max Plus. Aptly called the “Battery King”, the latest addition to the heralded ZenFone Max series of smartphones packs a whopping 4,130 mAh battery life and becomes the first official smartphone of the company that has an 18:9 full view FHD+ display – ultimately making it perfect for those who want uncompromised performance with long-lasting battery life.

Mr. George Su introducing ZenFone Max Plus

“This is the beginning of all beginnings, and our excitement is at an all-time high with the opportunity to start the year anew with a launch as big as this,” ASUS Philippines Country Manager for Systems Group, George Su, shares. “We thank everyone who has supported us in the past years, and now, we invite you all once again for another round of game-changing innovation in the mobile industry with our latest offering, the ZenFone Max Plus!”, adds Mr. Su.

Meet The Battery King

With its expanded viewing area, compact size, dual rear cameras, convenient face- and fingerprint-recognition security, and a high-capacity 4,130mAh battery — the signature of the ZenFone Max Series — the ASUS ZenFone Max Plus offers a class-leading combination of features designed to encompass all life's adventures. ZenFone Max Plus has the stamina to go the distance, and lets photo-lovers see the bigger picture with a wider range of creative options — all in a stylish metal design that's ergonomic and comfortable to hold.

MAXimum Display

The up to Full HD+ 5.7-inch full-view display in ZenFone Max Plus has an ultrawide 18:9 aspect ratio and ultrathin bezels that give it an 80% screen-to-body ratio. This allowed engineers to craft an amazingly compact and ergonomic body that's no larger than most standard 5.2-inch smartphones. 

The greatly expanded viewing area makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web there's less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen. 

The slim and elegant size, premium metal finish and 2.5D-curved front edges of ZenFone Max Plus make it exceptionally comfortable to hold, with significantly less bulk than a standard 5.7-inch phone. It's available in three gorgeous colors to match the user's style: Deepsea Black, Sunlight Gold, and Azure Silver.

MAXimum Photos

With ZenFone Max Plus, photo lovers can enjoy unrivalled creative possibilities. In addition to the front f/2.0 selfie camera, ZenFone Max Plus features an advanced dual rear-camera system designed to take mobile photography to new heights. Its 16MP PixelMaster main camera is equipped with a wide, f/2.0 aperture lens to capture clearer photos, and a phase-detection autofocus (PDAF) system that can accurately focus on the subject in just 0.03 seconds even if  the subject is moving.

The secondary 120° wide-angle camera has a 200%-wider field of view than standard smartphone cameras, allowing more scenery or people to fit in the frame for dramatic landscape shots, better group photos, and a more convenient photography experience in confined indoor spaces.

MAXimum Stamina

The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travelers and those who need maximum battery endurance. ZenFone Max Plus has a high-capacity, high density 4,130mAh battery that not only gives it incredible staying power, but also contributes to its unbelievably compact dimensions. 

ZenFone Max Plus offers users up to 26 hours on standby, 26 hours of 3G talk time, up to 21 hours of web browsing on Wi-Fi, or up to 13 hours of video playback. Its massive capacity also allows it to be used as a handy power bank to charge other devices.

The battery system in ZenFone Max Plus features ASUS PowerMaster, a suite of intelligent power-management technologies that work in concert to optimize battery life, ensure safety and long-term performance, provide reverse-charging capability, and more. Twelve safety checkpoints — including temperature monitoring and overvoltage protection — combined with automatic maintenance settings keep ZenFone Max Plus’ battery running optimally, providing a 2X-longer average lifespan compared to other smartphone batteries.

MAXimum Security

ZenFone Max Plus is the first ZenFone — and one of the very few phones in its class — to feature Face Unlock, which gives users a quick, secure and convenient alternative to the rear fingerprint sensor for unlocking the phone when wearing gloves or in inclement weather conditions.

Official Specifications:

ZenFone Max Plus (ZB5570TL)
Metal body design with front 2.5D Arc Glass
Full View Display with slim 2.47mm bezels
5.7-inch Full HD (2160 x 1080) display in a 5.2-inch body
Dimension: 73 x 152.6 x 8.8 mm
Weight: 160g
Display, Resolution
FHD: 5.65-inch 18:9 Aspect Ratio, FHD (2160 x 1080), IPS display
High 400nits brightness
79.8% screen to body ratio. (FHD)
Capacitive touch panel with 5 points multi-touch (Supports Glove Touch)
MediaTek MT6750T Octa-core processor 1.5GHz (FHD)
Mali T860
RAM / Storage
Up to 4GB RAM / Up to 32GB Storage
Dual Camera System
Front Camera
16 Megapixels / F2.0 aperture
Main Camera
16 Megapixels / F2.0 aperture with 0.03 sec PDAF
Wide Camera
8 Megapixels, 120 wide angle, 6 element lens
Camera feature
PixelMaster 4.0 camera modes:
Auto mode with HDR / Pro mode / Beauty mode / Super Resolution / Panorama / GIF animation / Time Lapse
Wi-Fi 802.11 b/g/n, Wi-Fi Direct, hotspot
DC-HSPA+ (DL/UL): 42/5.76 Mbps; LTE-Cat 6 (2CA)
Bluetooth 4.0
Micro USB
Rear fingerprint security sensor, supports 5 fingers 360 degree recognition, 0.5 second unlock
0.3 second face unlock
SIM card and SD slot
Triple slots, dual SIM dual standby (4G+3G)
Slot1: nano SIM (2G / 3G / 4G)
Slot2: nano SIM (2G / 3G / 4G)
Slot3: micro SD card up to 256GB
GPS, AGPS, Glonass, BDS
Android 7.0 with Zen UI 4.0 with new features
4130mAh non removable large capacity battery
Up to 26 days standby
Up to 26 hrs 3G talk time
Up to 21 hrs Wi-Fi web browsing
Up to 13 hrs video playback

2X Lifespan option with PowerMaster
Asus AudioWizard
5-magnet speakers
Deepsea black
Sunlight gold
Azure Silver

Note: This is Press Release.